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Public Relations Strategy, Theory, and Cases

Praxis at Its Best
BuchGebunden
240 Seiten
Englisch
Peter Langerschienen am30.01.2018
Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.mehr
Verfügbare Formate
BuchGebunden
EUR103,70
BuchKartoniert, Paperback
EUR57,90
E-BookEPUBDRM AdobeE-Book
EUR60,49
E-BookPDFDRM AdobeE-Book
EUR60,49

Produkt

KlappentextPresenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
Details
ISBN/GTIN978-1-4331-2079-4
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2018
Erscheinungsdatum30.01.2018
Seiten240 Seiten
SpracheEnglisch
Gewicht460 g
Illustrationen5 Abb.
Artikel-Nr.43692350
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
List of Figures - Preface - The Good and the Bad of Teaching Public Relations Through Case Studies - Approaches to Public Relations and Strategy: Taking Our Place - Public Relations Complexity and Interconnectedness: Economic Area, Organization Type, Situations and Contexts, and Specializations - Value in Applied Theory: Writing and Reading Theory: Starting with Excellence Theory - Value in Applied Theory: Contingency Theory - Value in Applied Theory: Rhetorical Theory - Value in Applied Theory: Social Capital Theory - Preface and Instructions for Use - Public Relations Cases for Praxis - Index.mehr

Autor

Tricia Hansen-Horn (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory/praxis, pedagogy, strategic planning, and campaign development, she is first author of Strategic Planning for Public Relations: Beginning the Journey (2014) and co-editor of Public Relations: From Theory to Practice (2008).

Adam E. Horn (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of Strategic Planning for Public Relations: Beginning the Journey (2014).