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Strategic Planning for Public Relations

Beginning the Journey
BuchKartoniert, Paperback
254 Seiten
Englisch
Peter Langerschienen am02.05.2014
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book´s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR41,85
BuchGebunden
EUR166,10
E-BookEPUBDRM AdobeE-Book
EUR47,99
E-BookPDFDRM AdobeE-Book
EUR47,99

Produkt

KlappentextStrategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book´s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
Details
ISBN/GTIN978-1-4331-2091-6
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2014
Erscheinungsdatum02.05.2014
Seiten254 Seiten
SpracheEnglisch
Gewicht370 g
Artikel-Nr.31221067
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Contents: The Essence of Public Relations - Public Relations Defined as Communication and Business - Communication Complexity - Successful Public Relations as Results-driven, ROI-minded Business - Strategy, Being Strategic, and Strategic Planning Unpacked - Public Relations Functions, Roles, Situations and Contexts, and Specializations - Public Relations Initiatives and Choice of Medium - Public Relations: Digital Convergence, Access and Technology, and Integration - Applying Strategic Planning.mehr

Autor

Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations: From Theory to Practice (2008).
Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.