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Introduction to Google Analytics

A Guide for Absolute Beginners
BuchKartoniert, Paperback
141 Seiten
Englisch
Springererschienen am21.06.20171st ed.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You´ll LearnUnderstand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual QualificationWho This Book Is ForThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR37,44
E-BookPDF1 - PDF WatermarkE-Book
EUR36,99

Produkt

KlappentextDevelop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You´ll LearnUnderstand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual QualificationWho This Book Is ForThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Details
ISBN/GTIN978-1-4842-2828-9
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2017
Erscheinungsdatum21.06.2017
Auflage1st ed.
Seiten141 Seiten
SpracheEnglisch
Gewicht254 g
IllustrationenXIII, 141 p. 295 illus., 244 illus. in color.
Artikel-Nr.42822990
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1: Overview.- Chapter 2: Blogalytics.- Chapter 3: Getting Traffic for Analytics.- Chapter 4: Reviewing Performance of Campaigns.- Chapter 5: Fun with eCommerce Analytics Part I: Shopify.- Chapter 6: Fun with eCommerce Analytics Part II: AdWords.- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad.- Chapter 8: Exploring Google Analytics Certification.mehr

Autor

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.