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Introduction to Social Media Marketing

A Guide for Absolute Beginners
BuchKartoniert, Paperback
152 Seiten
Englisch
Springererschienen am22.06.20171st ed.
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.What You´ll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculatethe real ROI expected from using specific toolsUtilize social media monitoring and analyticsWho This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR29,95
E-BookPDF1 - PDF WatermarkE-Book
EUR26,99

Produkt

KlappentextEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.What You´ll LearnUnderstand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposesCalculatethe real ROI expected from using specific toolsUtilize social media monitoring and analyticsWho This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Details
ISBN/GTIN978-1-4842-2853-1
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2017
Erscheinungsdatum22.06.2017
Auflage1st ed.
Seiten152 Seiten
SpracheEnglisch
Gewicht268 g
IllustrationenXII, 152 p. 242 illus., 226 illus. in color.
Artikel-Nr.42830579

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: Facebook Pages.- Chapter 4: Facebook Ads.- Chapter 5: Twitter.- Chapter 6: LinkedIn.- Chapter 7: Hootsuite.- Chapter 8: Social Media Monitoring and Analytics.mehr