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Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results
BuchKartoniert, Paperback
280 Seiten
Englisch
Kogan Page Ltderschienen am03.05.2021
Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.mehr
Verfügbare Formate
BuchGebunden
EUR87,50
BuchKartoniert, Paperback
EUR38,50
E-BookEPUBDRM AdobeE-Book
EUR37,99

Produkt

KlappentextLead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
Details
ISBN/GTIN978-1-78966-687-8
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum03.05.2021
Seiten280 Seiten
SpracheEnglisch
MasseBreite 233 mm, Höhe 157 mm, Dicke 27 mm
Gewicht454 g
Artikel-Nr.56749141
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Chapter - 01: Build Your Approach - Getting Started;Chapter - 02: Build Your Approach - Engaging Your Team;Chapter - 03: Listen and Learn - Hearing Your Customers;Chapter - 04: Listen and Learn - Leveraging Customer Service;Chapter - 05: Educate and Design - Telling Your Customer's Story;Chapter - 06: Educate and Design - Shaping Processes and Technology;Chapter - 07: Inspire and Execute - Building Customer Advocacy;Chapter - 08: Inspire and Execute - Delivering Perfection;Chapter - 09: Adjust and Innovate - Assessing and Improving;Chapter - 10: Adjust and Innovate - Keeping the Momentum Goingmehr

Autor

Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. He has worked across 45 states and 60 countries for clients as diverse as American Express, Apple, USAA, the University of California and the federal governments of Australia, Canada and the U.S. His books, articles and LinkedIn Learning courses have been translated into a dozen languages. He was a founding partner and former CEO of the International Customer Management Institute. Today, he is a sought-after consultant and speaker. He divides his time between Sun Valley, Idaho and San Diego, California.
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