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Einband grossThe Revolution Your Customers Want
ISBN/GTIN

The Revolution Your Customers Want

Delivering on Customer Commitments
BuchGebunden
200 Seiten
Englisch
Springererschienen am02.09.20241st ed. 2024
It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this.mehr

Produkt

KlappentextIt contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this.
ZusammenfassungThis book is about making the switch from an inward-centric, myopic view to placing the customers' needs at the centre of global manufacturing strategies. It includes case studies of manufacturers that streamline how they sell and fulfill customized products.
Details
ISBN/GTIN978-1-84628-357-4
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2024
Erscheinungsdatum02.09.2024
Auflage1st ed. 2024
ReiheDecision Engineering
Seiten200 Seiten
SpracheEnglisch
Illustrationen4 p. 84 illus.
Artikel-Nr.11518284
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
What is driving the revolution?.- Case Studies Of How Manufacturing Companies Are Responding.- Centering Again On the Customer - Profitably.- Managing Demand.- Best Practices in Re-Connecting with Customers.- Managing Demand and Customers.- Making Channel Dynamics Work.- Inquiry-to-Order Strategies Pay Off.- Bringing Analytics into your Company.- Making A Financial Deep Impact.- Making The Revolution Your Own.mehr

Autor

Louis Columbus, is a member of the Cincom Complex Manufacturing Business Solutions Team and a former Senior Analyst at AMR Research.

Louis Columbus' career has included senior management positions with Gateway, Ingram Micro and a software start-up, where he served as Vice President, Marketing and Business Development. Prior to joining Cincom, Louis was a Senior Analyst at AMR Research, focusing on guided selling, sales and product configuration, order management and service lifecycle management. Mr. Columbus has published fifteen books on a variety of technology areas including Microsoft operating systems, peripherals, the application service provider arena, and currently serves as a weekly columnist with CRMBuyer.com and Informit.com. His most recent book, Getting Results From Your Analyst Relations Strategies (published by iUniverse.com in 2004), was completed while at AMR Research in response to the needs of vendor clients wanting to get more out of their analyst relations budgets.

Mr. Columbus is also currently a lecturer for graduate-level International Business and Marketing courses at Webster Loyola-Marymount University, contributing in this role for the past four years. He's also taught graduate level courses at University of California, Irvine, and California State University Fullerton. Mr. Columbus focuses on global economic theory, balance of trade, international marketing strategies, global product introductions, and international expansion strategies including join ventures and subsidiary creation. Courses have been taught onsite at Ford Motor Company and Chrysler Corporation.