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Inter-Organizational Culture

Linking Relationship Marketing with Organizational Behavior
BuchGebunden
105 Seiten
Englisch
Springererschienen am29.12.20181st ed. 2019
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.mehr
Verfügbare Formate
BuchGebunden
EUR58,84
E-BookPDF1 - PDF WatermarkE-Book
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Produkt

KlappentextIn order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.
Details
ISBN/GTIN978-3-030-00391-3
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2018
Erscheinungsdatum29.12.2018
Auflage1st ed. 2019
Seiten105 Seiten
SpracheEnglisch
Gewicht288 g
IllustrationenXI, 105 p. 4 illus.
Artikel-Nr.48488930
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective.- 2. Inter-organizational Culture and the Cultural Perspectives.- 3. Development of Inter-organizational Culture: The Elements.- 4. Promoting an Inter-Organizational Culture.- 5. Conclusion.mehr

Schlagworte

Autor

Fabiano Larentis, is a Doctor in Management and a Business School Professor at Universidade de Caxias do Sul, Brazil. His research focuses on learning in organizations and relationship marketing.

Claudia Simone Antonello is a Doctor in Management and a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. Her research focuses on learning in organizations.

Luiz Antonio Slongo is a Doctor in Management and a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. His research focuses on services marketing and relationship marketing.
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Slongo, Luiz Antonio