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Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers
BuchKartoniert, Paperback
249 Seiten
Englisch
Springererschienen am14.07.20211st ed. 2020
The luxury fashion industry is one of the best performing and fastest growing industries in today´s business landscape, and is set to continue expanding over the next years.mehr
Verfügbare Formate
BuchGebunden
EUR139,09
BuchKartoniert, Paperback
EUR139,09
E-BookPDF1 - PDF WatermarkE-Book
EUR128,39

Produkt

KlappentextThe luxury fashion industry is one of the best performing and fastest growing industries in today´s business landscape, and is set to continue expanding over the next years.
Details
ISBN/GTIN978-3-030-48812-3
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2021
Erscheinungsdatum14.07.2021
Auflage1st ed. 2020
ReihePalgrave Advances in Luxury
Seiten249 Seiten
SpracheEnglisch
IllustrationenIX, 249 p. 3 illus., 1 illus. in color.
Artikel-Nr.49907185
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1. Introduction.- Chapter 2. An overview of the luxury fashion industry.- Chapter 3. The new consumers of luxury.- Chapter 4. The omnichannel strategy in the fashion industry.- Chapter 5.  See now buy now .- Chapter 6. Additive manufacturing and smart textiles.- Chapter 7. The Kering Group and the Gucci´s success.- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta.- Chapter 9. Concluding considerations and directions for future research.mehr

Schlagworte

Autor

Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy.