Produkt
KlappentextBased on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Zusammenfassung
Explore the drivers for on-line impulse buying
Explain the effect of mood on cognitive dissonance after an on-line impulse buying
Provides implications for practitioners as well as academics
Explore the drivers for on-line impulse buying
Explain the effect of mood on cognitive dissonance after an on-line impulse buying
Provides implications for practitioners as well as academics
Details
ISBN/GTIN978-3-030-65922-6
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2021
Erscheinungsdatum13.02.2021
Auflage1st ed. 2021
Seiten99 Seiten
SpracheEnglisch
IllustrationenXI, 99 p. 2 illus.
Artikel-Nr.49133148
Rubriken
GenreWirtschaft