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Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour
BuchKartoniert, Paperback
99 Seiten
Englisch
Springererschienen am13.02.20221st ed. 2021
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.mehr
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EUR64,19
BuchKartoniert, Paperback
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Produkt

KlappentextBased on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Zusammenfassung
Explore the drivers for on-line impulse buying

Explain the effect of mood on cognitive dissonance after an on-line impulse buying

Provides implications for practitioners as well as academics
Details
ISBN/GTIN978-3-030-65925-7
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2022
Erscheinungsdatum13.02.2022
Auflage1st ed. 2021
Seiten99 Seiten
SpracheEnglisch
IllustrationenXI, 99 p. 2 illus.
Artikel-Nr.50428216
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction.- 2. The impulse buying.- 3. The cognitive dissonance.- 4. The affect state.- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state.- 6. On-line consumer behavior and technology acceptance models.- 7. Drivers for on-line impulse purchases of highly symbolic products.- 8. Pc-based versus mobile-based on-line shopping.- 9. Millennials and on-line shopping: the case of smartphones.- 10. The study.mehr

Schlagworte

Autor

Giovanni Mattia is Associate Professor at Roma Tre University (Rome, Italy), Department of Business Studies, where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumptions. He has been principal investigator of several research projects.
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