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Measuring the Impact of Online Media on Consumers, Businesses and Society

BuchKartoniert, Paperback
282 Seiten
Englisch
Springererschienen am03.03.20221st ed. 2022
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR117,69
E-BookPDF1 - PDF WatermarkE-Book
EUR106,99

Produkt

KlappentextThis empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications.

Inhalt/Kritik

Inhaltsverzeichnis
Part I. State Of The Field.- Approaching Media Influence And Its Mechanisms.- Connections And Relationships In Europe And Worldwide And Their Impact.- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society.- Methodology And Research Design.- Case Studies On The Online Tourism Market Place.mehr

Autor

About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.
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Starosta, Kejo