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The attraction of education - factors influencing student choice

National stereotypes, country image and the choice of study destination - the case of Portugal - Großformatiges Paperback. Klappenbroschur
BuchKartoniert, Paperback
56 Seiten
Englisch
Our Knowledge Publishingerschienen am21.06.2024
This study discusses the relationship between the constructs of image, national stereotypes and attractiveness of higher education (HE) systems, analysing the Portuguese case in the European context. The growing importance of academic mobility (as a consequence of globalisation, policy decisions and the market) together with demographic decline, the increased internationalisation efforts of higher education institutions (HEIs) around the world, and the general increase in global competitiveness has forced HEIs, and their own regions and countries, to increasingly use communication strategies and tools in an attempt to attract investment, resources and students to maintain and improve their position or even survive. The empirical research was based on a sample of European students from various HEIs belonging to the EDCOM network, from which the stereotype of Portugal was measured - based on the Stereotype Content Model (Fiske et al., 2002) and its correlation with the intention to complete all or part of a higher education programme in Portugal. The implications of this study make it possible to understand and thus design strategies to promote the attractiveness of the Portuguese HE system.mehr

Produkt

KlappentextThis study discusses the relationship between the constructs of image, national stereotypes and attractiveness of higher education (HE) systems, analysing the Portuguese case in the European context. The growing importance of academic mobility (as a consequence of globalisation, policy decisions and the market) together with demographic decline, the increased internationalisation efforts of higher education institutions (HEIs) around the world, and the general increase in global competitiveness has forced HEIs, and their own regions and countries, to increasingly use communication strategies and tools in an attempt to attract investment, resources and students to maintain and improve their position or even survive. The empirical research was based on a sample of European students from various HEIs belonging to the EDCOM network, from which the stereotype of Portugal was measured - based on the Stereotype Content Model (Fiske et al., 2002) and its correlation with the intention to complete all or part of a higher education programme in Portugal. The implications of this study make it possible to understand and thus design strategies to promote the attractiveness of the Portuguese HE system.
Details
ISBN/GTIN978-620-7-68781-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2024
Erscheinungsdatum21.06.2024
Seiten56 Seiten
SpracheEnglisch
Artikel-Nr.61723008
Rubriken
GenreWirtschaft

Autor

He has a PhD in Communication Sciences from the University of Minho, a Master's Degree in Communication and Image and a degree from IADE. He is a researcher and guest lecturer at numerous universities and coordinator of OFICINA de PORTFOLIO. He was Director of Communications at FPKM, Editor of SOUP magazine, tutor at the Young Marketers Academy EUROBEST, Director of EDCOM, and CEO of RESTART.