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Trust Management in the Chinese E-Commerce Market

Based on the Perspective of the Adverse Selection
BuchGebunden
167 Seiten
Englisch
Springererschienen am07.06.20242024
Based on the classic adverse selection model, this book sets up the cyber lemons market model and analyzes the basic rule of asymmetric information.mehr
Verfügbare Formate
BuchGebunden
EUR149,79
E-BookPDF1 - PDF WatermarkE-Book
EUR149,79

Produkt

KlappentextBased on the classic adverse selection model, this book sets up the cyber lemons market model and analyzes the basic rule of asymmetric information.
Details
ISBN/GTIN978-981-97-1114-7
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2024
Erscheinungsdatum07.06.2024
Auflage2024
ReiheAdvanced Studies in E-Commerce
Seiten167 Seiten
SpracheEnglisch
Gewicht379 g
IllustrationenVIII, 167 p. 37 illus., 21 illus. in color.
Artikel-Nr.55869458
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Introduction.- Adverse selection, 'lemon market' model and related literature review.- Adverse Selection of Internet Market: Mathematical Model and Theoretical Explanation.- Adverse Selection and Price Behavior in Internet Market.- Adverse Selection and Reputation Operation Mode of Network Market.- Adverse Selection and Operation Mode of Network Quality Intermediary.- Adverse Selection and Non-economic Solutions.- Adverse Selection and Strategic Suggestions of China's Internet Market.mehr

Autor

Dr.Yong Pan is a Professor of E-Commerce and Dean of School of E-Commerce and Logistics Management, Henan University of Economics and Law. He received his PhD in 2004 from the School of Business, Remin University of China. He is the committee member of E-commerce Teaching Steering Committee of the Ministry of Education in China. He is the Vice President of China Information Economics Society. He visited and worked at University of Minnesota and Waseda University. He is a member of the International Society for the Systems Sciences and standing member of Council of China Academic for Information Economics. His areas of research interests include e-commerce and e-marketing.
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