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The Marking Enterprise

Business Success and Societal Embedding
BuchKartoniert, Paperback
241 Seiten
Englisch
Springer Palgrave Macmillanerschienen am12.10.20061st ed. 2007
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.mehr
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EUR56,00
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EUR53,49

Produkt

KlappentextBased on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Details
ISBN/GTIN978-1-349-28022-3
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2006
Erscheinungsdatum12.10.2006
Auflage1st ed. 2007
ReiheINSEAD Business Press
Seiten241 Seiten
SpracheEnglisch
Gewicht394 g
IllustrationenXII, 241 p.
Artikel-Nr.37730333
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summarymehr

Autor

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.

CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.
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