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Sales Meets Brain Research

Just let your customer buy
BuchGebunden
131 Seiten
Englisch
Springererschienen am25.03.20231st ed. 2023
This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.Why do negotiations sometimes lead to success and other times not?mehr
Verfügbare Formate
BuchGebunden
EUR85,59
E-BookPDF1 - PDF WatermarkE-Book
EUR85,59

Produkt

KlappentextThis book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.Why do negotiations sometimes lead to success and other times not?
Zusammenfassung
Blueprint for customer-oriented, brain-based sales conversations

Uses findings from brain research for application in customer communication

With examples and practical tips
Details
ISBN/GTIN978-3-658-38323-7
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2023
Erscheinungsdatum25.03.2023
Auflage1st ed. 2023
Seiten131 Seiten
SpracheEnglisch
IllustrationenXII, 131 p. 89 illus., 28 illus. in color.
Artikel-Nr.16560579
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
The role of brain research in the sales conversation.- Motivation typology and the brain-to-brain synchronicity.- The sales success spiral and the benefits model.- Reward system and closing sales without pressure.mehr

Autor

Paul Weber is Managing Director of Wholesale and Sales Manager for the entire group at the VEDES toy association. He is the owner of the sales agency SalesPerformance and has been advising, training and coaching companies from industry and trade for more than 30 years.

Prof. Dr. Heiner Böttger is a university professor for the didactics of English language and literature with a research focus on "language-relevant neurodidactics" and language acquisition at the Catholic University of Eichstätt-Ingolstadt.