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Next Generation Retail

How to Use New Technology to Innovate for the Future
BuchKartoniert, Paperback
320 Seiten
Englisch
Kogan Pageerschienen am03.02.2023
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .mehr
Verfügbare Formate
BuchGebunden
EUR82,00
BuchKartoniert, Paperback
EUR28,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextAdapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Details
ISBN/GTIN978-1-3986-0963-1
ProduktartBuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2023
Erscheinungsdatum03.02.2023
Seiten320 Seiten
SpracheEnglisch
MasseBreite 155 mm, Höhe 232 mm, Dicke 19 mm
Gewicht496 g
Artikel-Nr.58922809
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction - The changing nature of today´s consumer;Section - ONE: Reaching consumers in new ways;Chapter - 01: Unlocking the metaverse;Chapter - 02: Livestreaming;Chapter - 03: New channels - Instant commerce;Chapter - 04: Connecting with Gen Z and Gen Alpha using their language;Chapter - 05: Creating compelling content to drive commerce;Section - TWO: Monetizing consumers with innovative models;Chapter - 06: Creating retail media to monetize consumer traffic;Chapter - 07: To NFT or not?;Chapter - 08: Bringing blockchain to retail;Chapter - 09: Unique collaborations and crossovers to drive energy and sales;Chapter - 10: Monetizing retail data while maintaining customer trust;Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization;Section - THREE: What´s ahead? The future outlook for retail;Chapter - 12: What´s ahead?;Chapter - 13: Creating your roadmapmehr

Autor

Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.
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