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Omnichannel Retail

How to Build Winning Stores in a Digital World
TaschenbuchKartoniert, Paperback
Englisch
Kogan Pageerschienen am03.09.20232. Auflage
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.mehr
Verfügbare Formate
BuchGebunden
EUR109,50
TaschenbuchKartoniert, Paperback
EUR32,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextThe retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
Details
ISBN/GTIN978-1-3986-1272-3
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2023
Erscheinungsdatum03.09.2023
Auflage2. Auflage
SpracheEnglisch
MasseBreite 152 mm, Höhe 231 mm, Dicke 16 mm
Gewicht398 g
Artikel-Nr.60032819
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Chapter - 01: The digital imperative;Chapter - 02: Analogue learnings;Chapter - 03: Is loyalty dead?;Chapter - 04: The fundamentals of loyalty;Chapter - 05: Data-based retailing;Chapter - 06: The power of personalization;Chapter - 07: Near me´ - the importance of place;Chapter - 08: The digitally augmented store;Chapter - 09: Mobile makeover;Chapter - 10: Marketing in the moment;Chapter - 11: Monetizing the customer connection;Chapter - 12: The culture of loyalty;Chapter - 13: Lessons learnt;mehr

Autor

Tim Mason , based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale. Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.