Produkt
KlappentextThis book draws on many years of research by the author involving collaborative work with various scholars and research institutions. It enables a different perspective on frugal innovations, as it draws on streams as varied as business management, sociology, psychology, philosophy, culture and engineering. This is missing in publications on frugal innovations so far. It is based on a mixed, multi-methods research approach (literature review, bibliometrics, expert interview, focus groups, case studies and conceptual work) in a multi-national context, providing rich insights.
Details
ISBN/GTIN978-3-11-071110-3
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2025
Erscheinungsdatum15.06.2025
Reihen-Nr.6
Seiten350 Seiten
SpracheEnglisch
Illustrationen40 b/w ill., 40 b/w tbl.
Artikel-Nr.49016266
Rubriken
GenreWirtschaft