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Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey - Book w. online files / update
BuchGebunden
498 Seiten
Englisch
Springererscheint am03.12.20242024
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.mehr
Verfügbare Formate
BuchGebunden
EUR85,59
BuchKartoniert, Paperback
EUR60,98
BuchGebunden
EUR85,59

Produkt

KlappentextThis book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential.
Details
ISBN/GTIN978-3-658-46130-0
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2024
Erscheinungsdatum03.12.2024
Auflage2024
ReiheFuture of Business and Finance
Seiten498 Seiten
SpracheEnglisch
IllustrationenX, 390 p. 113 illus., 112 illus. in color. With online files/update.
Artikel-Nr.17508207
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part I: Fundamentals of Artificial Intelligence.- 1. What is meant by Artificial Intelligence and how can it be used?.- 2. Drivers of Artificial Intelligence.- Part II: Fields of Application of Artificial Intelligence.- 3. Production, Maintenance, Mobility, Transport, Agriculture.- 4. Marketing, Sales, Customer Service.- 5. Health and Safety.- 6. Energy Sector and Smart Home.- 7. Education and Knowledge Transfer.- 8. Human Resource Management (HRM).- 9. Financial Services Sector.- 10. Military Sector.- 11. Metaverse.- Part 3: AI Challenge - how to anchor Artificial Intelligence in the company.- 12. Developing an AI Journey in Your Own Company.- 13. Outlook.- 14. Data, Law and Responsibility - Legal Challenges in the Use of Artificial Intelligence.mehr

Schlagworte

Autor

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.